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Significant moments in the life of Sri Lanka's leading apparel exporter

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Board of Directors

 

Priyan Fernando

Chairman (Non-Executive)

Priyan Fernando was appointed as Chairman of Brandix effective 3rd May 2013. He succeeded Deshamanya Ken Balendra upon his retirement after 10 years as Chairman of Sri Lanka's single largest apparel exporter. Priyan was originally appointed as a Board Director (Non-Executive) of Brandix in November 2010.

Priyan is the Executive Vice President of Global Business Services at American Express, New York. He heads the organisation that provides key business operations functions including Finance, Procurement, Real Estate Services, Human Resources and Business Transformation for the American Express enterprise worldwide. Prior to this, he has served as President of the Global Customer Group and Chief Operating Officer of American Express Business Travel as well as Chief Financial Officer of the Global Corporate Card and Travel Businesses. He is based at the American Express World Headquarters in New York.

Priyan holds an MBA from Indiana University, USA and is a member of the New York Society of Certified Public Accountants (CPAs). He has served on the Advisory Council of the Conference Board, the International Committee of the Chartered Institute of Management Accountants, UK and the Board of Rearden Commerce. He is currently serving on the Advisory Council of the New York City Leadership Centre. A Chartered Accountant and a Chartered Management Accountant, Priyan is a Fellow member of these Institutes.

 

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Ashroff Omar

Chief Executive Officer

Ashroff Omar, Chief Executive Officer of Brandix Lanka Ltd, is a leading industrialist and a prominent figure in the apparel industry. He is a Director of Phoenix Ventures Ltd - the holding company of Brandix Lanka Ltd, where he also serves as Director on many of its subsidiary companies.

Ashroff Omar was instrumental in the establishment of The Joint Apparel Association Forum (JAAF) - the apex body of the apparel industry primarily involved in driving strategy for the industry, which he chaired at its inception. He is also the former Chairman of the Sri Lanka Apparel Exporters Association and is a frequent spokesperson for the apparel industry.

He serves as a Non-Executive Director on the Board of John Keells Holdings PLC, Director of the Sri Lanka Institute of Nanotechnology (SLINTEC), Board of Directors of the United States-Sri Lanka Fulbright Commission and Chairman of the Advisory Committee on Garments - Export Development Board (EDB). He also serves as the Hon. Consul General of the Republic of Finland.

 

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Aslam Omar

Director

Aslam Omar joined the business in 1984, and within a year began to successfully manage and develop a growing number of subsidiaries under the emerging Brandix Group. He was instrumental in forming alliances with Tyco A&E (USA), American & Efird Inc. (USA) and T&S Buttons (Hong Kong) leading to successful joint-ventures, namely Brandix Hangers, American and Efird Lanka and Bangladesh (now fully owned subsidiaries of A&E Inc., USA) and T&S Buttons respectively. These companies have premium standings as trim suppliers to the apparel industry. In addition, he is the Director in charge of Brandix Textiles - a leader in fabric manufacturing today, with a customer base that spans the region. He also oversees investment optimization for the Brandix Group, as well as the protection of customer brands and product identity.

He also holds the position of Chief Executive Officer of Phoenix Ventures Limited, the holding company of the Brandix Group in addition to the position of Managing Director of Phoenix Industries, Sri Lanka's largest plastic manufacturer. He is a Fellow Member of the Sri Lanka Institute of Chartered Accountants and a member of The Institute of Certified Management Accountants of Australia.

 

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Feroz Omar

Director

Feroz Omar is a Director of Brandix Lanka Limited and serves as Director on many of its subsidiary companies. Currently, he is the Director in charge of Brandix India Apparel City and Ocean India, as well as Ocean Lanka and Quenby Lanka Prints, both of which he helped form. He also holds responsibility over all acquisitions, as well as the management of all Group infrastructure related projects.

Feroz Omar, who has enjoyed singular success in India, was instrumental in setting up the Brandix India Apparel City (BIAC) project - Brandix's "gateway" to India, and continues to be responsible for the growth and the administration of the entity. BIAC - a 1,000 acre, infrastructure rich, fully serviced and environmentally compliant manufacturing park - is designed and constructed exclusively to accommodate top notch international apparel sector manufacturers, and is one of the largest industry-specific special economic zones in the world, and the only one of its scale and concept in South Asia.

He is also a Director of Kuruwita Textile Mills PLC. Kuruwita Textile Mills PLC (KTM), through its subsidiary, Brandix Textiles Limited, manufactures and sells textiles for the garment export industry in Sri Lanka. The company engages in warping, sizing, and weaving of textile fabric. KTM is a subsidiary of Brandix Textiles Holdings Limited.

Having begun his career at MKC Industries - the Brandix Group's maiden foray into the manufacture of knitted lingerie - he was an integral part of the growth of Brandix from its inception. With logical integration requiring a fabric processing mill, he fulfilled this need by converting a Greenfield site into Brandix Textiles Ltd (BTL) - a leader in fabric manufacturing today, with a customer base that spans the region. BTL, which is the manufacturing arm of KTM, is the largest woven fabric manufacturer which concentrates on the manufacture of cotton and cotton-lycra fabric.

 

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Trevine Jayasekara

Finance Director

Trevine Jayasekara is the Group Finance Director of Brandix Lanka Limited and is responsible for the overall finance function of the Group, as well as related support functions. He also leads the IT, Tax, Legal and BOI divisions at Brandix and lends leadership to the process of design, collation and presentation of Group risks and mitigation plans. He is the former Group Finance Director of Aitken Spence & Co., where he was responsible for the overall finance function of the parent company and its subsidiaries. He has held several positions at Aitken Spence, including Director Management Board, where he was responsible for finance, planning and IT for their entire group, and Director Corporate Finance, where he spearheaded project evaluation, long-term planning and treasury management.

Mr. Jayasekara brings with him a wealth of experience in international banking, having worked at Arab Bank Limited in Bahrain and subsequently holding the post of General Manager with Deutsche Bank in Colombo. He is a Fellow Member of the Institute of Chartered Accountants of Sri Lanka and an Associate Member of the Chartered Institute of Management Accountants, UK. He is a non-executive Director of Lanka Ventures Ltd and a former non-executive Director of the Hayleys Board. He was also appointed to the Board of National Development Bank (NDB) as a Non-Executive Director in February 2010.

 

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Ajit Johnpillai

Director

Ajit Johnpillai is responsible for the design and execution of the Brandix Group's Sustainability strategy. He also oversees the Central Procurement function of Brandix, as well as the planning and controlling of the movement of imports, exports of goods and transportation.

He is a former Financial Controller/Director of Smiths DIY Group Limited in New Zealand, a NZ$ 50 million Group that traded in hardware, builder's supplies, and sports goods. Prior to this, he served as an Audit Manager with Ernst & Young, in Bermuda and New Zealand.

He was also an Audit Consulting Manager with Touche Ross, a firm of public accountants in Jamaica. In 1990, he entered the apparel industry as an Operations Manager with LWR Casualwear, a New Zealand public listed company designing, manufacturing and marketing women's casualwear. He is an Associate Member of the Institute of Chartered Accountants, Sri Lanka and the Chartered Institute of Management Accountants, UK.

 

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Udena Wickremesooriya

Director

Udena Wickremesooriya is a Brandix Board Director with responsibility for the Apparel Group, which involves the design and execution of the Apparel strategy.He also leadsDisrupt Unlimited, an entity set up to create a pipeline of innovation which will be the fundamental mechanism to deliver innovation across the Group.He also oversees the strategy and execution of the Group's Corporate Social Responsibility programme.

Prior to joining the Apparel industry, Mr. Wickremesooriya worked in the FMCG sector with Unilever Ceylon Ltd and the Banking industry with NDB, and has held several positions in Supply Chain, Operations, Finance, IT and Human Resources. He holds an MBA from the University of Sri Jayewardenepura, Sri Lanka and is a Fellow of the Chartered Institute of Management Accountants, UK.


Prior to joining the Apparel industry, Mr. Wickremesooriya worked in the FMCG sector with Unilever Ceylon Ltd and the Banking industry with NDB, and has held several positions in Supply Chain, Operations, Finance, IT and Human Resources. He holds an MBA from the University of Sri Jayewardenepura, Sri Lanka and is a Fellow of the Chartered Institute of Management Accountants, UK.

 

 

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