Brandix, Sri Lanka's inspired solutions provider for branded clothing has once again been recognized as the country's largest apparel exporter by the Export Development Board (EDB).
A ranking of Sri Lanka's top exporters on the basis of export turnover for 2007-08 was released by the Board this week, at a meeting convened for Minister of Export Development and International Trade Prof. G. L. Peiris to felicitate these companies and meet their representatives.
Commenting on the group's achievement and its contribution to the national economy, Brandix CEO Ashroff Omar said: "The concluded year was one of the most challenging ever, but it was also the year in which Brandix launched the highest number of projects. We remain committed to investing in future growth and it is heartening to see that our contribution to the export economy of the country has been noted by the policymakers."
We remain committed to investing in future growth and it is heartening to see that our contribution to the export economy of the country has been noted by the policymakers.
Ashroff Omar, Brandix CEO
Among the significant new projects in 2007-08 was the conversion of the Brandix Casualwear Seeduwa factory into a Green plant, for which Brandix is aiming to secure the highest global certification, Mr. Omar said. The Group also plans to make all of its manufacturing operations eco-friendly and has set itself the target of reducing its carbon footprint by 35 per cent by 2012.
One of the highlights of the concluded year was the opening in January 2008 of Brandix Mercury, a Shared Services Centre, and the migration of virtually all the Group's financial accounting processes to the unit, transforming the way service functions are performed.
Comprising of 25 fully-integrated manufacturing facilities backed by strategically located international sourcing offices, Brandix provides direct employment to over 25,000 people. The Group specializes in casual bottoms, intimate wear, active wear, textiles, knitted fabrics, sewing and embroidery thread, accessories and hangers as well as wet processing, finishing and fabric printing.