Brandix associates show they care with 1721 pints of blood

Sri Lanka’s top apparel exporter concludes massive two-month Group-wide collection campaign



Dr Mrs R. M. Bindusara presents a certification of appreciation to Sujith Jayasekera, Brandix Group HR Manager in the presence of Brandix associates Lalani Sandamalee and Hasika Darshani

Demonstrating that good citizenship runs in their veins, employees of Sri Lanka’s top apparel exporter Brandix have donated a mind-boggling 1721 pints of blood to the National Blood Transfusion Service through a Group-wide initiative encompassing 19 locations.

Spanning June and July, the mass blood donation project conducted with the assistance of the Blood Bank involved a like number of employees from manufacturing locations and offices in places such as Avissawella, Giritale, Polonnaruwa, Katunayake, Mirigama, Minuwangoda, Koggala, Ratmalana, Moratuwa and Colombo.

“The response of our employees to the call to donate blood was a poignant exhibition of caring across social, economic, racial and geographical boundaries,” said Nigel Forbes, Chief Peoples Officer at Brandix. “The volume of blood donated this year was more than triple the collection last year, and in layman’s terms, was more than 215 gallons. There could be no better expression of compassion for the needs of others.”

Commending Brandix for this massive voluntary effort, a spokesperson of the National Blood Transfusion Service said the initiative was particularly noteworthy as it has resulted in the collection of blood on weekdays. Most donors opt to donate on weekends due to their work commitments but Brandix had taken the lead to organise collections on week days, helping redress this imbalance, the spokesperson further said.

A certificate of appreciation was presented by the National Blood Transfusion Service to Brandix in acknowledgement of this initiative this week. The certificate was received on behalf of the donors by Sujith Jayasekera, Group Human Resources Manager and two associates from Sintesi, the Brandix Group company which had the most successful collection campaign.

Brandix pioneered the concept of total solutions in the Sri Lankan apparel industry and has been recognized as Sri Lanka’s largest apparel exporter by the Export Development Board for the past two years. The Group’s CSR efforts are driven by the central corporate theme ‘Water is Life’ and constitute a long term commitment to increasing the availability of water and the provision of safe drinking water to those most in need. The Group’s community outreach initiatives also include providing water through desalination plants, wells and pipe-borne water to communities in and around its manufacturing plants and the improvement of sanitation facilities in needy areas.

August 06, 2008